You should know before buying any app: apple announced to developers on Monday (26) that it will raise prices for App store in Brazil. The change will affect both the Brazilian app store catalog and other countries, such as South Africa, Colombia, India, Indonesia and Russia.
“When taxes or exchange rates change, sometimes we need to update the prices on the App Store,” they informed. “In the coming days, app prices and in-app purchases (excluding auto-renew subscriptions) on the App Store will increase in Brazil, Colombia, India, Indonesia, Russia and South Africa.”
Apple did not say exactly when the adjustment will apply in Brazil. But change is expected soon.
Apple will raise the price of the App Store in Brazil
This is the second App Store adjustment in Brazil since Apple first increased in value in 2018. With the new addition, the apps will start at R $ 4.90 (Tier 1). , instead of R $ 3.90, with a ceiling of R $ 5,499.90 (Tier 87). Alternate values (Alternate Tier) vary between R $ 0.90 and R $ 27.90. Payment procedures:
- $ 0.99: from R $ 3.90 to R $ 4.90 (+ 25.6%);
- $ 1.99: from R $ 7.90 to R $ 10.90 (+ 37.9%);
- $ 2.99: from R $ 10.90 to R $ 16.90 (+ 55%);
- $ 3.99: from R $ 14.90 to R $ 22.90 (+ 53.6%);
- $ 4.99: from R $ 18.90 to R $ 27.90 (+ 47.6%);
- $ 5.99: from R $ 22.90 to R $ 34.90 (+ 52.4%).
Other countries will also raise prices. This is the case for South Africa, Colombia, India, Indonesia and Russia. Apple will also adjust the value of Albania and Iceland “to match the prices used in other markets sold in US dollars with value added tax”.
So far, there is no information on price increases for subscriptions to services like Apple Music, Apple TV +, Apple Arcade, and iCloud storage.
Apple increases the prices of iPhones and AirPods in Brazil
In addition to the App Store in Brazil, Apple raised the price of the iPhone in 2020. After the launch of the iPhone 12, the North American brand adjusted the value of the iPhone 11, iPhone XR and iPhone SE (2020). The value of the trio now starts at R $ 3,699 and goes up to R $ 7,199, considering all available storage options.
AirPods are also on the list of Apple products with recent price increases. In the case of 2nd Generation AirPods with a rechargeable case, the value increases from R $ 1,349 to R $ 1,899, while the wireless charging option is from Rs 1,679 to Rs 2,349. AirPods Pro are currently priced at 2,999 in Brazil.
It’s worth remembering that Apple started selling the iPhone 12, 11, XR and SE (2020) without a plug adapter and headphones in the box. Now, the mobile phone only comes with Lightning to USB-C cable, which is not compatible with old chargers. To get accessories, you must purchase them separately.